Chewy Charms Launch!!!

Welcome to Chewy Charms!

It’s been quite a journey over the past 7 years.  We are two sisters (Nyleta and Shelley) who dreamed of starting a business together.  Starting the business when we did, turned out to be a very difficult challenge.  Back then we had newly diagnosed special needs toddlers and babies and no real idea of what life was about to become.

The business started life as Playful Treasures and has staggered along with the challenge of our children often taking precedence.  It has meant that, while we have always had a passion for creating and providing chewy jewellery and accessories for special needs families, we have lacked clarity on how to run the business.

Until now.

We now have a new name, new website, new product designs and renewed energy and focus.  The years we have spent developing ideas, talking to other families, going to markets, talking to therapists and using our own products has provided us with invaluable knowledge.

Please enjoy our beautiful product range.  There will be so much more to come.

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